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Volume 8 (2015): Issue 2 (Jun 2015)
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
Student Research
How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use
Industry Interview
Interview With Tina Barnes-Budd, Senior Director of Social Media Marketing and Communication, the Ladies Professional Golf Association (LPGA)
Interview With Josh Rawitch, Senior Vice President of Communications, Arizona Diamondbacks (Major League Baseball)
Original Research
#NBCfail: Thematic Analysis of Media and Public Discourse Surrounding Editing of Russia’s Olympic Gymnastics Fall
The Meaning of Sport: Sociolinguistic Analysis of Sport and Energy Drink Brands’ Advertising Messages
“It Makes Me Feel Like I Am an Important Part of This Team”: An Exploratory Study of Coach Confirmation
Why We Retweet: Factors Influencing Intentions to Share Sport News on Twitter
Case Study
Gainline Africa: A Case Study of Sport-for-Development Organizations and the Role of Organizational Relationship Building via Social Media
Book Review
Life Story Research in Sport: Understanding the Experiences of Elite and Professional Athletes Through Narrative
Sport, Racism, and Social Media
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