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Volume 9 (2016): Issue 3 (Sep 2016)
in
International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
SCHOLARLY COMMENTARY
What Gramsci Can Tell Sport Communication Scholars About How Civic Leaders Sell Sports to Their Communities: A Look at the Braves’ Move to Atlanta
STUDENT RESEARCH
Tag Me, Tweet Me if You Want to Reach Me: An Investigation Into How Sports Fans Use Social Media
Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors’ Brand Equity
ORIGINAL RESEARCH
Attitudes and Motivations of Students Toward Athletic-Event Attendance at a Midsize Division III University: Recommendations for Communicators
Crisis-Communications Management in Football Clubs
Niche- Versus Mainstream-Sport Spectators: An Analysis of Need for Uniqueness and Sport eFANgelism
BOOK REVIEW
ESPN: The Making of a Sports Media Empire
Disequilibrium Sports Economics: Competitive Imbalance and Budget Constraints
The ESPN Effect: Exploring the Worldwide Leader in Sports
Communication, Sport and Disability: The Case of Power Soccer
Fantasy Sports and the Changing Sports Media Industry
The Fantasy Sport Industry: Games Within the Games
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