“I Love Twitter”: A Case Study Exploring Local Sports Broadcasters’ Impressions of Twitter

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Kevin Hull University of South Carolina, USA

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The daily routine of local sports broadcasters is as busy as it has ever been, as they are expected to anchor the evening sportscast, write stories, film games, and update the station Web site. Twitter has added yet another duty to their job, but they do not seem to mind this assignment. In a survey of local sports broadcasters throughout the U.S., over 90% of those who responded to the survey said they either “liked” or “loved” Twitter. In addition, more than 80% of respondents said that they did not consider using Twitter at work to be a burden. Implications regarding extra-role behaviors and work engagement are discussed.

The author is with the School of Journalism and Mass Communications, University of South Carolina, Columbia, SC.

Address author correspondence to Kevin Hull at khull@sc.edu
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