Evaluating the Use of Communication and Technology by High School Athletic Directors to Navigate the COVID-19 Pandemic

in International Journal of Sport Communication
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  • 1 Indiana University, Bloomington, IN, USA
  • | 2 Regina Dominican High School, Wilmette, IL, USA
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High school athletics represents a major segment of the sport industry and is regarded as an important component in youth development in the United States. With the rise of the COVID-19 pandemic, challenges emerged that forced athletic directors to provide essential information to key stakeholders, keep people safe, and identify new ways to bring events to fans. To further understand these experiences, this commentary aimed to evaluate the use of communication and technology by high school athletic directors to address challenges, develop new strategies, adapt to day-to-day changes, and manage the long-term impacts of COVID-19 on interscholastic athletics. Through in-depth interviews with athletic directors, responses demonstrated how enhanced communication with key stakeholders (i.e., athletic programs and fellow athletic directors) and a reliance on technologies (i.e., digital ticketing and online live streaming) helped these leaders successfully navigate the pandemic and develop new strategies that will persist into the future.

Ratts (tratts@indiana.edu) is corresponding author and the author leading this research, https://orcid.org/0000-0002-1094-238X

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