The present study aimed to develop a scale for measuring Qataris’ attitudes toward coaching and their intentions towards this profession. The survey target population included Qataris who were 18 years or older and who lived in residential housing units in Qatar. To assure representation of population a proportionate stratified sampling method was used. Overall, 823 Qatari nationals participated in the study. To develop the scale for measuring Qataris’ attitudes toward coaching (ATC), standard scale development procedures were followed. These procedures resulted in a 5-factors measure; Image, Personal development, Job nature, Rewards and Limitations. Exploratory and confirmatory factor analyses provided initial evidence regarding the factorial, convergent and discriminant validity of the scale. The reliability of all factors were also satisfactory. The five aforementioned factors predicted 22% of the variability in job intentions. Theoretical and practical implications of the study are discussed.