Evaluating the Awareness, Access, and Use of the State Indicator Report on Physical Activity, 2010

in Journal of Physical Activity and Health
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Background:

The State Indicator Report on Physical Activity, 2010 (SIRPA) and accompanying resources provide information for practitioners to promote physical activity. This study evaluated awareness, access, and use of materials among physical activity practitioners.

Methods:

A Web-based survey assessed awareness, access and use among respondents. The 26-item questionnaire assessed the usability of products developed by the federal government. Response frequencies and 95% confidence intervals were reported.

Results:

Response rate was 27% (135 of 508). Awareness of material was from e-mail (35.6%) or partner Websites (37.8%). One-third of respondents (33.3%) accessed materials at least once a month, but 39.3% reported no use. The SIRPA (44.4%) and state-specific action guides (34.1%) were used the most. Materials were used to compare state-specific to national data (57.0%) and to present data to the public (41.5%). Most respondents (83%) reported public health partners as a target audience, and 91.8% were likely to share information in the future.

Conclusions:

SIRPA awareness was primarily through electronic communication, and two-thirds of respondents used the materials. Respondents accessed materials for state comparisons and public distribution. Increasing the use of federal physical activity promotion materials involves considering design and dissemination features related to the needs of practitioners.

Mattran, Jernigan and Fulton are with the Division of Nutrition and Physical Activity, Centers for Disease Control and Prevention, Atlanta, GA. Harris is with the Division of Adult and Community Health, Centers for Disease Control and Prevention, Atlanta, GA.