To describe the effectiveness of a multi-strategy physical activity (PA) intervention.
Self-report data from random samples were collected prior to and following intervention. Social marketing, healthcare provider, and environmental strategies were concurrently implemented with a central coordinating theme of “10,000 Steps Rockhampton.”
There was evidence of significant project reach and awareness. The downward trend in PA seen in the comparison community (48.3% to 41.9% “active”) was not evident in Rockhampton. Women were the “early adopters” in this project; with an increase of 5% (95% CI: –0.6, 10.6) in the percent categorized as “active” (compared with decreases among women in the comparison community and among men in both communities).
High levels of project awareness, combined with modest increases in activity levels in women, demonstrate initial project effects. Longer term interventions, focusing on sustainable individual, social, and environmental change strategies are needed to maintain and improve this result.
Brown is with the School of Human Movement Studies, University of Queensland, Brisbane QLD 4072 Australia. Mummery is with the School of Health and Human Performance, Central Queensland University, Rockhampton, QLD 4702 Australia. Eakin is with the School of Population Health, University of Queensland, Brisbane, QLD 4072 Australia. Schofield is with the Centre for Physical Activity and Nutrition Research, Auckland University of Technology, Auckland 1020, New Zealand.