Comparison of Job Responsibilities of Intercollegiate Athletic Directors and Professional Sport General Managers
in Journal of Sport ManagementClick name to view affiliation
A problem cited by critics of preparation programs in sport management has been the lack of specialty tracks. Therefore, responses regarding the perceived importance of job responsibilities, demographic information, and educational recommendations were solicited from athletic directors (ADs) (n = 58) of NCAA Division I-A football programs and from general managers (GMs) (n = 62) within professional sport to characterize the two areas. Multivariate contrasts upon groups of items in all areas of job responsibility yielded significant differences. The GMs rated the areas of labor relations and personnel evaluations as more important, while the ADs assigned higher ratings to all other categories (i.e., marketing, financial management, administration, public relations). A discriminant function analysis upon the individual job items corroborated these differences. These findings were discussed in terms of recommendations for the education of sport administrators.
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