Measurement and Management of the Sportscape
in Journal of Sport ManagementClick name to view affiliation
The physical environment of the stadium may have a significant effect on the extent to which spectators will desire to stay and return to the stadium. Specific aspects of the stadium experience may lead directly to spectators' pleasure with the place, while other factors may contribute to negative feelings that may decrease pleasure. This study provides sports facility managers with a reliable survey instrument to determine how spectators perceive their facility. Recommendations are provided to guide stadium owners and managers in the effective management of the facility to maximize spectator satisfaction.
The authors are with the Department of Management and Marketing, University of Mississippi, University, MS 38677.
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