Content Analysis of the Introductory Course in Sport Management

in Journal of Sport Management

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Ming LiGeorgia Southern University

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Doyice CottonGeorgia Southern University

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DOI:
https://doi.org/10.1123/jsm.10.1.87
In Print:
Volume 10: Issue 1
Page Range:
87–96
Restricted access

An introductory course in sport management should provide the student in the program with a basic understanding of the sport industry. However, the opinions of sport management educators vary as to what should be included in the introductory course. This diversity of opinions regarding course content is reflected in the texts that have been written for use in the introductory course. Each book has its own unique objective and range of topics (Chella-durai, 1985; Lewis & Appenzeller, 1987; Parkhouse, 1992; Parks & Zanger, 1991).

Ming Li and Doyice Gotten are with the Department of Sport Science and Physical Education, Georgia Southern University, Landrum Box 8076, Statesboro, GA 30460.

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