A readership survey of Journal of Sport Management (JSM) subscribers was conducted to investigate the journal's readership and usage. A secondary purpose was to examine the usage of other journals for teaching, research, and publication. A total of 178 respondents answered the survey for a return rate of 44.5%. General satisfaction with the journal was reflected in the positive comments ascribed to the journal as well as in the high ratings for readership and value of each section of the journal. The most frequently mentioned suggestions/comments for the journal were as follows: (a) Make it more practically oriented, (b) increase the number of issues, (c) provide some focus for job positions/openings and contacts for graduates seeking employment, (d) maintain or increase the theoretical orientation, and (e) provide more international contributions. JSM was considered the most important journal for the sport management profession by 76% of the respondents.
Karen Danylchuk is with the Faculty of Kinesiology, Thames Hall, The University of Western Ontario, London, ON, Canada N6A 3K7. Michael R. Judd is with the International Studies in Japan Program, Southern Illinois University at Carbondale in Niigata, 439-1 Oaza Nagahashikami, Nakajo, Niigata 959-26, Japan..