Women and Athletic Fund Raising: Exploring the Connection between Gender and Giving

in Journal of Sport Management
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In this study, demographic characteristics and donor motivation profiles of donors to a Division I and a Division III men's athletic support group and a Division I and a Division III women's athletic support group (N = 20l )were compared. Demographic characteristics and donor motivation factors were measured by the Athletic Contributions Questionnaire Revised Edition-II (AC-QUIRE-II). Chi-square tests for two independent samples were used along with SPSS-X Crosstabs procedures to test the differences in demographic variables between the donors to men's and women's athletic support groups and female and male donors. Multivariate analyses of variance with follow up univariate F-tests were used to examine differences in donor motivation on the basis of gender of the donor and gender of the recipient. Based on the findings from this study, a preliminary profile suggests that female athletic donors are younger than their male counterparts, contribute at lower donation levels, are more inclined to give to women's programs, and are motivated by success and philanthropic factors.

Ellen Staurowsky is with the School of Health Sciences and Human Performances at Ithaca College, Ithaca, NY 14850.

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