Enhancing Sport Management Education with International Dimensions Including Language and Cultural Training

in Journal of Sport Management
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This article presents the results of a pilot study that found significant differences between U.S. and non-U.S. based international sport managers with regard to the educational background, language, and cultural training deemed essential for success in the global sports market. Educational and executive training programs in sport management should recognize sport's movement into a global market and consider providing students in their programs with the competency to compete for positions in sport on a global scale. To do so, sport management programs should offer a global perspective, which encompasses education for recognizing and avoiding potential barriers to effectively conducting sport business in societies where differences exist in language, culture, business, economics, and politics.

Lisa Pike Masteralexis and Mark A. McDonald both are with the Sport Management Program at the University of Massachusetts at Amherst, MA 01003.

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