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In the September, 1995 issue of the Journal of Sport Management, W. James Weese suggested that NASSM should develop a more practical focus and philosophy in order to better serve sport management practitioners. He made several recommendations regarding future directions for NASSM and the Journal of Sport Management (JSM) designed to pursue that goal. We respectfully challenge Weese's position, arguing that the primary goal of NASSM and JSM should be to support and fortify the scholarship produced by the sport management professoriate, with the concomitant goal of having an impact on the way sport is managed. We suggest that NASSM and JSM have naturally evolved to protect and enhance sport management education. In the process, they have become eminent providers of continuing education and currently useful research to the sport management professoriate, student-scholars, and practitioners who seek a symbiotic relationship with the academy.
Jacquelyn Cuneen is an Associate Professor and Janet B. Parks is a Professor of Sport Management. Both are with the School of HPER at Bowling Green State University, Bowling Green, OH 43403-0248.