Context Receptivity: Innovation in an Amateur Sport Organization

in Journal of Sport Management
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The Amateur Boxing Association (ABA) is a Canadian provincial sport organization. Recently, the ABA has attempted many innovations in response to strong pressure for change. The success of these attempts has been mixed. This study uses Pettigrew, Ferlie and McKee's (1992) metaphor of context receptivity to explain this outcome variability. Context receptivity is a process-oriented perspective on organizational change behavior. This research is a qualitative, ethnographic case study focussing on two particular ABA innovations. One innovation failed; the other succeeded. These results are consistent with the expectations of context receptivity, which is a useful framework for understanding change outcomes in sport organizations.

The author is a graduate student at the University of British Columbia in the School of Human Kinetics at 210 War Memorial Gym, 6081 University Boulevard, Vancouver, BC, Canada, V6T 1Z1; Tel: (604) 222-1411; Fax: (604) 257-5846; E-mail: acaza@ interchange.ubc.ca.

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