Sport in the Third Millennium: A Retrospective and Perspective on 1990s and 2000-Era Sport

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Jacquelyn Cuneen Bowling Green State University

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Ray Schneider Bowling Green State University

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Sports, Inc., a popular 1980s-era sport business weekly, addressed eight elements of sports business/management in a January 2,1989 issue entitled “Sports in the 90's: The Spiral Goes On.” The Sports, Inc. issue provided selected writers a forum in which to disseminate their practical forecasts for 1990s sport enterprise. This special issue of the Journal of Sport Management provides established and/or rising scholars with a forum to reflect on several of Sports, Inc.'s predictions and share their own scholarly assessments of sport's past and current business and managerial status.

The authors are with the School of Human Movement, Sport, and Leisure Studies at Bowling Green State University, Bowling Green, OH 43403.

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