Using a Content Analysis to Examine the Gendering of Sports Newspaper Personnel and Their Coverage

in Journal of Sport Management
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The purpose of this study was to determine if the coverage given to female and male interscholastic athletics was a function of the gender of the individuals who make up newspaper sports departments. The degree to which males controlled and dominated the newspaper coverage of interscholastic sports was also assessed. The study revealed, from the examination of 1792 articles and 827 photographs, that the newspaper media was clearly the domain of males who made up 91.4% of the reporters, 78.6% of the photographers, 100% of the executive sports editors, and 91.3% of the high school sports editors. The study further determined that there was no association between the gender of the newspaper personnel and the amount of coverage given to female and male interscholastic athletics. Female and male reporters, photographers, and editors were found equally responsible for the under-represented coverage of girls' interscholastic athletics.

P.M. Pedersen is with the Rinker School of Business, Palm Beach Atlantic University, West Palm Beach, FL; W.A. Whisenant is with the Department of Health and Human Performance, University of Houston, Houston, TX; R.G. Schneider is with the School of Human Movement, Sport, and Leisure Studies, Bowling Green State University, Bowling Green, OH.

Journal of Sport Management
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