It is proposed that the focus of sport management research be broadened to include those individuals who fill management positions in sport/fitness-related enterprises. A particularly useful approach is that of organizational behavior as it pertains to sport/fitness managers. Drawing from the content of organizational behavior for use in the study presented here, items of measure for job satisfaction include ability utilization, achievement, activity, advancement, authority, company policies/practices, compensation, co-workers, creativity, independence, moral values, recognition, responsibility, security, social service, social status, supervision-human relations, supervision-technical, variety, and working conditions. The corporate fitness managers participating in this study reported their level of general job satisfaction to be an average of 78.67 out of a possible 100 points. The factors shown to be significantly more satisfying than all other factors at the .05 level were social service and moral values. Additionally, although not significantly different from each other, both factors of advancement and compensation were revealed to be significantly more dissatisfying at the .05 level than all other factors.
Direct all correspondence to Linda S. Koehler, Department of Physical Education, 200 Hearst Gymnasium, University of California, Berkeley, CA 94720.