Gender research in sport management has been dominated by liberal feminist theory, which does little to challenge or alter dominant gendered discourses and power structures within sport organizations. In this paper, the limitations of three existing conceptual frames for understanding gender equity are discussed. A fourth frame is proposed that builds on the work of Ely and Meyerson (2000a), Meyerson and Kolb (2000), and Rao, Stuart, and Kelleher (1999). We argue that the fourth frame, based on poststructural feminist theory, provides an important alternative, addressing the complexities of gender relations in sport organizations through the processes of critique, narrative revision, and experimentation. We extend the fourth frame by considering two additional elements: (a) the intersection of gender with other aspects of diversity and (b) a deconstruction of the traditional discourses that pit gender equity against organizational effectiveness using Bauman’s (2001) concept of moral sensitivity. The implications of the fourth frame are then discussed in relation to sport management teaching, research, and practice.
Shaw is with the School of Physical Education, University of Otago, Dunedin, New Zealand, and Frisby is with the School of Human Kinetics, University of British Columbia, Vancouver, BC V6T 1Z1.