Attitudes and Sexual Prejudice in Sport and Physical Activity

in Journal of Sport Management
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  • 1 University of North Carolina at Greensboro
  • 3 University of New Hampshire
  • 4 Women’s Sports Foundation
  • 5 De Montfort University
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This study focused on attitudes and sexual prejudice as part of a larger project on inclusive practice in sport and physical activity settings. Questionnaires were administered to a large sample of undergraduate students and to selected samples of upper-level preprofessional students and a campus pride group to investigate attitudes toward gays and lesbians, and other minority groups. Attitude scores were in the middle range, with females more positive than males toward gay men. Evaluation Thermometer scores were generally positive, but markedly lower for gay men and lesbians than for other minority groups. Upper-level preprofessional students were more positive than other undergraduates, but still expressed negative attitudes toward lesbians and gay men. These results confirm persistent sexual prejudice, suggest that attention to sexual minorities is particularly important for effective diversity management, and underscore the need for continuing research and educational programs to enhance cultural competence among sport management professionals and future professionals.

Gill is with the Department of Exercise and Sport Science, University of North Carolina at Greensboro, Greensboro, NC 27402-6170. Morrow is with NCAAHPERD, Raleigh, NC 27611-7751. Collins is with the Kinesiology Dept., University of New Hampshire, Durham, NH 03824. Lucey is with the Women’s Sports Foundation, East Meadow, NY 11554; and Schultz is now in the Tacoma, WA, area.