The Demand for Sport: Sport Consumption and Participation Models

in Journal of Sport Management
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The purpose of this article is to analyze the sociodemographic and economic determinants underlying sport participation and consumer expenditure on sport. The methodological approach is based on ordered probit models. Empirical results from data obtained by means of a questionnaire survey in Spain indicate the need for different sport management strategies in each of these areas. On the one hand, the results confirm the positive influence of variables such as gender and age, and the negative influence of some professional status categories. Neither low levels of education nor personal income are barriers to the practice of sport. Hence, time availability is a major barrier to expand the base of participants or increase the intensity of participation. On the other hand, consumer expenditure on sport is determined by gender, education, income levels, and some occupational groups.

Lera-López and Rapún-Gárate are with the Dept. of Economics, Public University of Navarra, Campus Arrosadía s/n 31006, Pamplona, Navarra, Spain.

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