Although sport management is now well established in higher education and is an increasingly popular major for students, there are a number of critical issues that face the discipline. The purpose of this lecture is to identify some of these critical issues and what can be done to address each of them. The primary issue for sport management is a lack of qualified faculty to (a) teach the increasing number of students enrolling in sport management programs and (b) conduct the research necessary to build a distinct body of knowledge. In addition, sport management faculty also need to work together to make a better case for the contributions of their programs to their respective universities to avoid being a very low priority in their home units. The lecture focuses on the need for sport management faculty to work together to address each of these issues.
The author is with the Office of the Provost, University of Louisville, KY 40207.