As noted in Part I of Special Sport Events which appeared in Volume 22, Issue 4 of the Journal of Sport Management, sport events are increasingly contributing to the economic and social development of cities, regions, and countries. The justification to host large-scale sport events is often done on the role these events play in building social capital, attracting tourists, foster trade relations, enhance the host destination’s brand, and serve as catalysts for the development and improvements of infrastructures. It is imperative to understand the unique challenges of managing and marketing special sport events. We believe that Part I of the special issue on special sport events and this collection of articles (Part II) address many of the challenges related to these sport events. In the following pages, we outline the articles featured in the second issue devoted to the topic of special sport events.
Dwyer is with the School of Marketing, Australian School of Business, University of New South Wales, NSW 2052, Australia. Fredline is with the Dept. of Tourism, Leisure, Hotel, and Sport Management, Griffith University, Gold Coast, NSW, Australia.