Service Quality, Satisfaction, and Intent to Return in Event Sport Tourism

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David J. Shonk James Madison University

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Packianathan Chelladurai The Ohio State University

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The article proposes a conceptual model of quality in event sport tourism wherein perceived quality of sport tourism (Sport Tourism Quality) is said to influence tourist satisfaction which, in turn, influences the tourist’s intention to return to the place of the event and/or the event itself. Sport Tourism Quality is indicated by four primary dimensions each of which is defined by two or more subdimensions. The primary dimensions are (a) access quality (composed of access to destination, sport venue, hotel), (b) accommodation quality (including the environment, interactions, and value), (c) venue quality (comprised of environment, interactions, and value), and (d) contest quality (indicated by process of the contest and the product of the contest). The proposed multidimensional model of sport tourism quality would facilitate research into the dynamics of sport tourism and offer guidelines for practitioners as they constantly strive to provide the very best experience for sport tourists.

Shonk is with the Department of Kinesiology, James Madison University, Harrisonburg, VA 22807. Chelladurai is with the School of Physical Activity and Educational Services, The Ohio State University, Columbus, OH 43210-1224.

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