Globalization of Sport: An Inconvenient Truth1

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Lucie Thibault Brock University

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The purpose of the 2008 Earle F. Zeigler Lecture was to highlight some of the issues involved in the globalization of sport that affect the field of sport management. In particular, four issues were presented: a division of labor undertaken on an international scale where transnational corporations are drawing on developing countries’ work forces to manufacture sportswear and sport equipment; the increasing flow of athletes where country of birth and origin are no longer a limitation on where an athlete plays and competes; the increased involvement of global media conglomerates in sport; and the impact of sport on the environment. The impact and inconvenient truths of these issues on sport management were addressed.

Thibault is with the Dept. of Sport Management, Brock University, St. Catharines, ON, Canada L2S 3A1.

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