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Volume 23 (2009): Issue 1 (Jan 2009)
in
Journal of Sport Management
Print ISSN:
0888-4773
Online ISSN:
1543-270X
Dr. Earle F. Zeigler Lecture
Globalization of Sport: An Inconvenient Truth
1
Marketing and Sponsorship
The Role of Web Site Content on Motive and Attitude Change for Sport Events
Research
The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications
Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship
Economics
Free Agent Auctions and Revenue Sharing: A Simple Exposition
Off the Press
Off The Press
Sport Management Digest
Sport Management Digest
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