Charity sport events have emerged as widespread and integral fundraising mechanisms for charitable organizations. This article explores the meaning that charity sport events hold in participants’ lives. Using the Psychological Continuum Model (PCM) as the theoretical framework, the authors examine participant attachment to charity sport events. Semi-structured interviews were conducted with participants in a charity sport event (N = 32) to discuss their perceptions of the event and their overall event experiences. Results revealed that camaraderie, cause, and competency reflect the enhanced meaning of the event and provide further explanation of attachment. Suggestions are made for charitable organizations and host communities to leverage these factors effectively and develop long-term sustainable events, and to assist in recruiting volunteers and facilitating social change in host communities.
Filo is with the Dept. of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, MA 01003. Funk and O’Brien are with the Griffith Business School, Department of Tourism, Leisure, Hotel and Sport Management, Gold Coast Campus, Griffith University, Queensland 9726, Australia.