The Measurement of Sport Fan Exploratory Curiosity

in Journal of Sport Management
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Curiosity has been regarded as a key intrinsic motivational drive for facilitating human exploratory behaviors in many domains, such as psychology, education, and sport. However, no attempt has been made to measure curiosity in a sport context. The purpose of this study was to develop an effective and efficient sport fan exploratory curiosity scale (SFECS). A total of 657 participants were recruited and completed surveys. Various statistical analyses were used to examine the reliability and validity of the scale. The analyses resulted in a reliable and valid scale with three factors (Excitement, New Sport Events, Sport Facility) and a total of 10-items. The SFECS was useful in predicting various sport fan behaviors. Future research should be done in an effort to further refine the scale and to examine the role of curiosity in various practical areas in a sport context.

Park is with the Division of International Sport and Leisure, Hankuk University of Foreign Studies, Mohyun Myun, Republic of Korea. Mahony is with the Dean’s Office, Kent State University, Kent, OH. Greenwell is with the Dept. of HSS, University of Louisville, Louisville, KY.

Journal of Sport Management
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