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Volume 24 (2010): Issue 6 (Jan 2010)
in
Journal of Sport Management
Print ISSN:
0888-4773
Online ISSN:
1543-270X
Management and Marketing
The Antecedents and Outcomes of Attachment and Sponsor Image Within Charity Sport Events
Research
“You’ll Never Walk Alone”—How Loyal Are Soccer Fans to Their Clubs When They Are Struggling Against Relegation?
The Factors Influencing Churn Rates Among Season Ticket Holders: An Empirical Analysis
Should They Play? Market Value of Corporate Partnerships With Professional Sport Leagues
Economics and Finance
Athletic Giving and Academic Giving: Exploring the Value of SPLIT Donors
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