The Economic Benefits of Mega Events: A Myth or a Reality? A Longitudinal Study on the Olympic Games

in Journal of Sport Management
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This study concerns research related to mega events, such as the Olympic Games, to determine whether the economic impact of the Olympic Games on the host countries is significant. This study uses two methods, panel data analysis and event study, to test hypotheses based on the data from 15 countries that have hosted 24 summer and winter Olympic Games. The results indicate that the economic impact of the Olympic Games on the host countries is only significant in terms of certain parameters (i.e., gross domestic product performance and unemployment) in the short term. These findings provide decision makers with comprehensive and multidimensional knowledge about the economic impact of hosting a mega event and about whether their objectives can be realized as expected.

Tien is with Dept. of East Asian Culture and Development, National Taiwan Normal University, Taipei, Republic of China (Taiwan). Lo is with the Division of Finance, College Management, Yuan Ze University, Taipei, Republic of China (Taiwan). Lin is with the Dept. of International Business, National Taiwan University, Taipei, Republic of China (Taiwan).

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