Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment

in Journal of Sport Management

Click name to view affiliation

Kyriaki KaplanidouUniversity of Florida

Search for other papers by Kyriaki Kaplanidou in
Current site
Google Scholar
PubMed
Close
,
Jeremy S. JordanTemple University

Search for other papers by Jeremy S. Jordan in
Current site
Google Scholar
PubMed
Close
,
Daniel FunkTemple University and Griffith University

Search for other papers by Daniel Funk in
Current site
Google Scholar
PubMed
Close
, and
Lynn L. RidingerOld Dominion University

Search for other papers by Lynn L. Ridinger in
Current site
Google Scholar
PubMed
Close
Restricted access

Hosting recurring sport events can be a solution for sustainable tourism development resulting in destination loyalty and higher place attachment levels. This study proposes active event sport tourists may include in their destination perceptions a number of destination and event attributes, given the direct association of the event with the place. The feasibility of the convergence of event and destination image attributes in one scale was explored and that scale’s influence on place attachment and on specific active sport tourists’ behaviors was examined. Data were collected from sport event tourist participants (n = 2,015) at a recurring marathon event via an online survey. Exploratory factor analysis confirmed the factor structure of destination image to include event characteristics. Regression analysis was used to test the impact of destination image factors on behavioral intentions and place attachment and supported the predictive validity of destination image factors. Implications for event and destination marketers are discussed.

Kaplanidou is with the Dept. of Tourism, Recreation and Sport Management, University of Florida, Gainesville, FL. Jordan is with the School of Tourism and Hospitality Management, Temple University, Philadelphia, PA. Funk is a Professor and Washburn Senior Research Fellow, School of Tourism and Hospitality Management. Temple University, Philadelphia, PA and Professor of Sport Marketing, Griffith Business School, Griffith University, Southport, Queensland, Australia. Ridinger is with the Dept. of Human Movement Sciences, Old Dominion University, Norfolk, VA.

  • Collapse
  • Expand
All Time Past Year Past 30 Days
Abstract Views 3805 1203 234
Full Text Views 286 55 0
PDF Downloads 150 47 0