Is It Still “In the Game”, or Has Amateurism Left the Building? NCAA Student-Athletes’ Perceptions of Commercial Activity and Sports Video Games

in Journal of Sport Management

Click name to view affiliation

Anastasios KaburakisSaint Louis University

Search for other papers by Anastasios Kaburakis in
Current site
Google Scholar
PubMed
Close
,
David A. PierceBall State University

Search for other papers by David A. Pierce in
Current site
Google Scholar
PubMed
Close
,
Beth A. CianfroneGeorgia State University

Search for other papers by Beth A. Cianfrone in
Current site
Google Scholar
PubMed
Close
, and
Amanda L. PauleBowling Green State University

Search for other papers by Amanda L. Paule in
Current site
Google Scholar
PubMed
Close
Restricted access

The NCAA maintains a balance between amateurism and the increasing need for generating revenue. In this balancing act, there are various policy considerations and legal constraints. These legal and policy entanglements bore such class action suits as Keller v. Electronic Arts, National Collegiate Athletic Association, and Collegiate Licensing Company (2009) and O’Bannon v. National Collegiate Athletic Association and Collegiate Licensing Company (2009), which question current revenue generating practices of the NCAA. The purpose of this study was to examine the perceptions of NCAA Division I men’s football and basketball student-athletes toward amateurism and the particular use of student-athletes’ likenesses in college sports video games. Findings point to a lack of clarity and understanding of the agreements and consent forms student-athletes sign annually. Respondents demonstrated confusion in regard to financial aid opportunities, parameters of their scholarships, and whether they endorse commercial products. A majority of respondents expressed the desire to receive additional compensation. Recommendations include clarification and focused rules’ education from compliance and financial aid officers, as well as introducing new amateurism policy, concurrently avoiding costly litigation.

Kaburakis is with the Dept. of Management, John Cook School of Business, St. Louis University, St. Louis, MO. Pierce is with the Dept. of Sport Administration, Ball State University, Muncie, IN. Cianfrone is with the Dept. of Sports Administration, Georgia State University, Atlanta, GA. Paule is with the Dept. of Sport Management, Recreation, and Tourism, Bowling Green State University, Bowling Green, OH.

  • Collapse
  • Expand
All Time Past Year Past 30 Days
Abstract Views 1824 589 130
Full Text Views 139 21 0
PDF Downloads 107 27 0