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In this paper, from the Dr. Earle F. Zeigler Award Lecture presented in Austin, Texas, the author proposes that all persons have an obligation to ensure sport is inclusive and socially just. Works from a variety of disciplines, including religion, sociology, and social psychology, support the thesis. The author calls for collective action among sport management academicians, coalesced around teaching, research, and service to promote change. The final sections address potential counter narratives and provide an overview of the outcomes associated with an inclusive and socially just sport environment.
George B. Cunningham is with the Laboratory for Diversity in Sport at Texas A & M University, College Station, TX.