Investigating a Coed Sport’s Ability to Encourage Inclusion and Equality

in Journal of Sport Management
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  • 1 Texas Tech University
  • 2 Texas Tech University
  • 3 University of Illinois
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The genuine sport of quidditch, based off the Harry Potter franchise, offers an alternative to traditional sport that has grown immensely in terms of popularity and participation. Due to the scarcity of research on coed sports, and the innovative nature of quidditch, the purpose of this research was to use an exploratory qualitative approach to examine impact of the sport on its participants, and to determine how its structure influenced participants’ attitudes toward the opposite gender. Findings revealed the coed structure of the sport led to a positive coed experience for women and men, which in turn developed an increased desire for inclusivity and equality. In addition, both genders reported stereotype reduction due to participation in the sport, and women also reported feeling increased levels of self-confidence and pride. Despite these shifts in attitude, underlying prejudice toward women athletes was still apparent among men who participated in the sport.

Adam Cohen is with the Department of Health & Kinesiology Texas, A & M University, College Station, TX. E. Nicole Melton is with the Department of Health, Exercise, and Sport Sciences, Texas Tech University, Lubbock, TX. Jon Welty Peachey is with the Department of Recreation, Sport and Tourism, University of Illinois, Champaign, IL.

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