Collaborative Self-Ethnography: Navigating Self-Reflexivity in a Sport Management Context

in Journal of Sport Management
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  • 1 Brock University
  • | 2 University of Regina
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The main goal of our article is to encourage personal reflection within the field of sport management as a tool to strengthen methodological approaches in our research. We explore and discuss the utility of collaborative self-ethnography as one way to acknowledge personal identities through a reflexive account of our experiences as sport fans and sport researchers with this methodology. We draw on a previous study of our experiences as sport fans to illustrate techniques, downfalls, and benefits of studying one’s experiences in a collaborative methodological approach. We have two objectives: First, we hope to encourage sport management researchers to acknowledge and reflect on their personal identities related to sport, such as being a fan, coach, volunteer, or former participant, in their research. Second, we aim to demonstrate the utility of collaborative self-ethnography as one way to incorporate reflexivity in sport management research and theory development.

Shannon Kerwin is with the Department of Sport Management, Brock University, St. Catharines, Ontario, Canada. Larena Hoeber is with the Faculty of Kinesiology and Health Studies, University of Regina, Regina, Saskatchewan, Canada.

Address author correspondence to Larena Hoeber at
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