This work critically assesses the history and current state of social media scholarship in sport management research. Methodologically, the study is based on a comprehensive census review of the current body of literature in the area of social media. The review identifies 123 social media articles in sport management research that were mined from a cross-disciplinary examination of 29 scholarly journals from January 2008 (earliest found) to June 2014. The work identifies the topic areas, the platforms, the theories, and the research methods that have received the (most/least) attention of the social media research community, and provides suggestions for future research.
Gashaw Abeza is with the School of Human Kinetics, University of Ottawa, Ottawa, Ontario, Canada. Norm O’Reilly is with the Department of Sports Administration, College of Business, Ohio University, Athens, Ohio. Benoit Séguin is with the School of Human Kinetics, University of Ottawa, Ottawa, Ontario, Canada. Ornella Nzindukiyimana is with Western University, London, Ontario, Canada.