Factors Affecting Attendance at Professional Sport Events

in Journal of Sport Management
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Forty attendance items comprised a questionnaire using a Likert 5-point scale to describe the relative importance of each factor from the YÍew of the following sample of 117: CFL (8), NFL (28), NHL (21), NBA (23), M1SL (11); American Baseball (14), and National Baseball (12). It was hypothesized that no difference exists between leagues on attendance factors; on factor categories; between winning, moderately winning, and losing teams; and between indoor and outdoor leagues. ANOVA and Tukey tests were used for significant differences. Factor analysis using the principal component model followed by Varimax rotation was applied to the 40 items. The response rate was 46%. Significant differences resulted. Factor analysis derived 10 factor categories. Baseball and the NFL accounted for most of the differences, followed by the MISL. Items generating differences were scheduling, team roster quality, price, forms of entertainment competition, and convenience for fans. This study provides current status, factor categories, and preliminary trends that point to the need for former study with a larger sample.

H. Hansen and R. Gauthier are with the School of Human Kinetics, University of Ottawa, 35 McDougal, Ottawa, Ontario KIN 6N5.

Journal of Sport Management
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