This study sought to identify factors associated with computer resistance for employees within subsets of three segments of the sport industry. Seven hypotheses were developed to test the relationship between computer resistance and various independent variables, including assorted demographic factors and an employee’s background. Prior hands-on computer experience was the most important determinant of the extent of computer resistance. Another important determinant was age, with younger employees being less computer resistant than older employees. Other characteristics associated with computer resistance included number of years in present employment and exposure to computer education.
Brian McNamara is with the School of Business and Public Administration, California State University, Bakersfield, 9001 Stockdale Hwy, Bakersfield, CA 93311.