Click name to view affiliation
Understanding and promoting sport consumer well-being are essential for legitimizing sport in the policy sector and for building long-term relationships with sport consumers. To better understand the relations between sport consumption (i.e., sport participation, sport spectating, and sport media viewing) and long- and short-term subjective well-being, a study was conducted using ecological momentary assessment and multilevel structural equation modeling. Need fulfillment (detachment-recovery, autonomy, achievement, and belonging) was also tested as a key construct explaining the short-term subjective well-being effects associated with sport consumption. Sport participation and sport spectating were found to have positive relationships with long- and short-term subjective well-being; both positive and negative relations were reported for sport media viewing. The four types of needs fulfillment were significant predictors of short-term subjective well-being. The four needs were fulfilled in the three activities, with the exception of achievement need fulfillment in sport media viewing.
Kim is with Syracuse University, Syracuse, NY. James is with Florida State University, Tallahassee, FL.