To Play or Not to Play? An Analysis of Dispositions, Gambling, and Daily Fantasy Sport

in Journal of Sport Management
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Following a mega-advertising blitz in the late summer of 2015, daily fantasy sports (DFSs) entered a maturing fantasy sports market as a new, highly accessible, and potentially lucrative alternative to traditional, season-long fantasy sports. The two activities share a name but represent substantially different business models. In the view of some policy makers and state legislatures, DFS appeared to resemble a new form of sports wagering and as a result, several U.S. states banned the activity. The current study examined the consumption behavior differences and gambling-related dispositions of those fantasy participants who play DFS and those who do not. A total of 314 fantasy football participants were surveyed, and the results contribute to what we know about gambling and DFS participation. Although distinct differences were found between the two groups, the overall assessment of the findings suggest DFS participation appears to align more with highly involved traditional, season-long fantasy sports participation than other forms of gambling.

Dwyer is with Virginia Commonwealth University, Richmond, VA. Drayer is with Temple University. Shapiro is with the University of South Carolina, Columbia, SC.

Address author correspondence to Brendan Dwyer at bdwyer@vcu.edu.
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