Row! Row! Row Your Boat! Transformative Value Cocreation and Codestruction in Elite and Olympic Rowers

in Journal of Sport Management
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  • 1 University of the Sunshine Coast
  • 2 Queensland University of Technology
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This article explores in-depth interviews with elite and Olympic rowers to examine transformative value, dimensions of value creation that generate uplifting change and greater well-being, and the resources integrated to cocreate or destroy these benefits. This study is the first to demonstrate transformative value in a sport setting, extending theorizing on value in sport studies and demonstrating the utility of the multidimensional frameworks with five dimensions: emotional, social, functional, epistemic, and community value. The authors also uncover the cocreative “social support” and “restorative” resources, the cocreative and codestructive resource of “coperformance,” and the codestructive resources of “interpersonal misbehavior” and “sport misbehavior.” This study provides greater understanding of transformative value by concurrently examining resource integration from both a cocreation and codestruction perspective.

Mulcahy and Luck have contributed to this work equally and share first authorship for this article. Mulcahy is with the School of Business, University of the Sunshine Coast, Sunshine Coast, Queensland, Australia. Luck is with the QUT Business School, Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Queensland, Australia.

Mulcahy (rmulcahy@usc.edu.au) is corresponding author.
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