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Using social worlds as a framework, the purpose of this study was to determine the relationships between event travel career progression with travel behavior and related intentions. As such, this study has depicted the evolving behaviors and preferences of active sport tourists in an effort to improve the localized impact of events. Using previous research on social worlds and active sport event travel careers, the authors have hypothesized that differences in social worlds immersion would be present based on event participation, travel party conditions, flow-on tourism activities, and repeat/revisit intentions, as well as differences in flow-on tourism activities based on travel conditions. In partnership with a large running festival in the Midwest United States, data were collected and analyzed to test these hypotheses (N = 2,219). The results indicated support for the hypotheses previously outlined. Theoretical contributions to the study of active sport tourism and practical implications for the management of events and destinations are discussed.
Aicher is with the Sport Management, Dept. of Marketing, College of Business, University of Colorado—Colorado Springs, Colorado Springs, CO, USA. Buning is with The University of Queensland, St. Lucia, QLD, Australia. Newland is with the New York University, New York, NY, USA.