Lebron, Inc.: The Making of a Billion-Dollar Athlete

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Curtis Fogel Department of Sport Management, Brock University, St. Catharines, ON, Canada

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DOI:
https://doi.org/10.1123/jsm.2020-0110
First Published Online:
28 May 2020
In Print:
Volume 35: Issue 1
Page Range:
100–101
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