The Cinderella Strategy: The Game Plan Behind Butler University’s Rise to Prominence

in Journal of Sport Management

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Ellen J. StaurowskyProfessor, Roy H. Park School of Communications, Ithaca College

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DOI:
https://doi.org/10.1123/jsm.2021-0177
First Published Online:
11 Sep 2021
In Print:
Volume 36: Issue 1
Page Range:
96–98
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Journal of Sport Management

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