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Volume 36 (2022): Issue 2 (Mar 2022)
in
Journal of Sport Management
Print ISSN:
0888-4773
Online ISSN:
1543-270X
ARTICLES
Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China
What Are the Benefits of Hosting a Sporting Mega Event? Evidence From Industrial Firms in China
Feminine and Sexy: A Feminist Critical Discourse Analysis of Gender Ideology and Professional Cheerleading
The Attention Economy and Esports: An Econometric Analysis of Twitch Viewership
Basketball’s Black Tax? An Examination of Historically Black College and University Men’s Basketball Guarantee Game Compensation
Sports Sponsorship Announcements and Marketing Capability
A Dichotomy of Sport Sponsorships: Does the Nature of Competition Among Sponsors Matter?
Increasing Human Capital of Coaches—An Investigation Into Individual and Organizational Factors
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