Jump to Content
User Account
  • Sign in to save searches and organize your favorite content.
  • Not registered? Sign up
  • My Content (0)

    Recently viewed (0)

    • Save Entry
  • My Searches (0)

    Recently viewed (0)

    • Save Search
Human Kinetics
Menu
  • Home
  • Browse
  • About Us
    • About Human Kinetics
    • Partnerships
    • Contact Us
  • Subscribe
    • Request Subscription
    • Info for Subscribers
    • Info for Subscription Agents
    • Pricing
    • Ecommerce Terms & Conditions
  • Subject Areas
    • Athletic Training, Therapy, & Rehabilitation
    • Physical Education & Coaching
    • Psychology & Behavior in Sport/Exercise
    • Sport & Exercise Science/Kinesiology
    • Sport Business & Sport Management
    • Social Studies in Sport & Physical Activity
  • Our Journals
  • Resource Centers
    • Authors
    • Editors & Reviewers
    • Librarians
    • Open Access
    • Subscribers
    • Subscription Agents
  • Info & Services
    • Advertising
    • Copyright and Permissions
    • Ethics Policy
    • Frequently Asked Questions (FAQs)
    • Subscribe/Purchase
    • Contact Us
Search
Close
Advanced Search Help
  • Previous Article

Social Media in Sport: Theory and Practice

in Journal of Sport Management

Click name to view affiliation

Claudia Benavides-Espinoza
Claudia Benavides-Espinoza Arkansas State University, Jonesboro, AR, USA

Search for other papers by Claudia Benavides-Espinoza in
Current site
Google Scholar
PubMed Close
and
Amanda Wheeler Gryffin
Amanda Wheeler Gryffin Arkansas State University, Jonesboro, AR, USA

Search for other papers by Amanda Wheeler Gryffin in
Current site
Google Scholar
PubMed Close
DOI:
https://doi.org/10.1123/jsm.2022-0061
First Published Online:
02 May 2022
In Print:
Volume 36: Issue 5
Page Range:
515–517
Restricted access
  • Get Citation Alerts

Purchase article

USD  $24.95

Student 1 year online subscription

USD  $93.00

1 year online subscription

USD  $125.00

Student 2 year online subscription

USD  $178.00

2 year online subscription

USD  $237.00
Subscribe to this Journal

  • Purchase article

    USD  $24.95

  • Student 1 year online subscription

    USD  $93.00

  • 1 year online subscription

    USD  $125.00

  • Student 2 year online subscription

    USD  $178.00

  • 2 year online subscription

    USD  $237.00
USD  $24.95
Click here to view the full Terms and Conditions
USD  $93.00
Click here to view the full Terms and Conditions
USD  $125.00
Click here to view the full Terms and Conditions
USD  $178.00
Click here to view the full Terms and Conditions
USD  $237.00
Click here to view the full Terms and Conditions

By purchasing this content you agree and accept the terms and conditions

Credit or debit card payments are available without a PayPal account in select
locations. Click the button above to check if this option is available for you.

  • PDF Preview
  • Save
  • Cite
  • Email this content

    Share Link

    Copy this link, or click below to email it to a friend
    Email this content
    or copy the link directly:
    The link was not copied. Your current browser may not support copying via this button.
    Link copied successfully
  • Collapse
  • Expand
  • Top

Journal of Sport Management

Cover Journal of Sport Management
  • References
ProCite
RefWorks
Reference Manager
BibTeX
Zotero
EndNote

  • Aaker, D.A. (1991). Managing brand equity: Capitalizing on the value of a brand name. The Free Press.

      Aaker, D.A. (1991). Managing brand equity: Capitalizing on the value of a brand name. The Free Press.)| false
    • Search Google Scholar
    • Export Citation

  • Abeza, G., O’Reilly, N., & Seguin, B. (2022). The sequential-funnel-based focus group design: Adapting the focus group for research in sport management. Journal of Global Sport Management, 7(1), 43–70. https://doi.org/10.1080/24704067.2018.1550621

    • Crossref
      • Abeza, G., O’Reilly, N., & Seguin, B. (2022). The sequential-funnel-based focus group design: Adapting the focus group for research in sport management. Journal of Global Sport Management, 7(1), 43–70. https://doi.org/10.1080/24704067.2018.155062110.1080/24704067.2018.1550621)| false
    • Search Google Scholar
    • Export Citation

  • Agostino, D., & Sidorova, Y. (2016). A performance measurement system to quantify the contribution of social media: New requirements for metrics and methods. Measuring Business Excellence, 20(2), 38–51. https://doi.org/10.1108/MBE-05-2015-0030

    • Crossref
      • Agostino, D., & Sidorova, Y. (2016). A performance measurement system to quantify the contribution of social media: New requirements for metrics and methods. Measuring Business Excellence, 20(2), 38–51. https://doi.org/10.1108/MBE-05-2015-003010.1108/MBE-05-2015-0030)| false
    • Search Google Scholar
    • Export Citation

  • Benoit, W.L. (1997). Image repair discourse and crisis communication. Public Relations Review, 23(2), 177–186. https://doi.org/10.1016/S0363-8111(97)90023-0

    • Crossref
      • Benoit, W.L. (1997). Image repair discourse and crisis communication. Public Relations Review, 23(2), 177–186. https://doi.org/10.1016/S0363-8111(97)90023-010.1016/S0363-8111(97)90023-0)| false
    • Search Google Scholar
    • Export Citation

  • Brems, C., Temmerman, M., Graham, T., & Broersma, M. (2017). Personal branding on Twitter: How employed and freelance journalists stage themselves on social media. Digital Journalism, 5(4), 443–459. https://doi.org/10.1080/21670811.2016.1176534

    • Crossref
      • Brems, C., Temmerman, M., Graham, T., & Broersma, M. (2017). Personal branding on Twitter: How employed and freelance journalists stage themselves on social media. Digital Journalism, 5(4), 443–459. https://doi.org/10.1080/21670811.2016.117653410.1080/21670811.2016.1176534)| false
    • Search Google Scholar
    • Export Citation

  • Coombs, W.T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163–176. https://doi.org/10.1057/palgrave.crr.1550049

    • Crossref
      • Coombs, W.T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163–176. https://doi.org/10.1057/palgrave.crr.155004910.1057/palgrave.crr.1550049)| false
    • Search Google Scholar
    • Export Citation

  • Etlinger, S., Owyang, J., & Jones, A. (2012). The social media ROI cook-book: Six ingredients top brands use to measure the revenue impact of social media. Altimeter Group.

      Etlinger, S., Owyang, J., & Jones, A. (2012). The social media ROI cook-book: Six ingredients top brands use to measure the revenue impact of social media. Altimeter Group.)| false
    • Search Google Scholar
    • Export Citation

  • Frederick, E., Sanderson, J., & Schlereth, N. (2017). Kick these kids off the team and take away their scholarships: Facebook and perceptions of athlete activism at the University of Missouri. Journal of Issues in Intercollegiate Athletics, 10, 17–34.

      Frederick, E., Sanderson, J., & Schlereth, N. (2017). Kick these kids off the team and take away their scholarships: Facebook and perceptions of athlete activism at the University of Missouri. Journal of Issues in Intercollegiate Athletics, 10, 17–34.)| false
    • Search Google Scholar
    • Export Citation

  • Gould, D.J., & Nazarian, S. (2018). Social media return on investment: How much is it worth to my practice? Aesthetic Surgery Journal, 38(5), 565–574. https://doi.org/10.1093/asj/sjx152

    • Crossref
      • Gould, D.J., & Nazarian, S. (2018). Social media return on investment: How much is it worth to my practice? Aesthetic Surgery Journal, 38(5), 565–574. https://doi.org/10.1093/asj/sjx15210.1093/asj/sjx152)| false
    • Search Google Scholar
    • Export Citation

  • Grönroos, C. (2000). Creating a relationship dialogue: Communication, interaction, value. Marketing Review, 1(1), 5–14. https://doi.org/10.1362/1469347002523428

    • Crossref
      • Grönroos, C. (2000). Creating a relationship dialogue: Communication, interaction, value. Marketing Review, 1(1), 5–14. https://doi.org/10.1362/146934700252342810.1362/1469347002523428)| false
    • Search Google Scholar
    • Export Citation

  • Grönroos, C. (2004). The relationship marketing process: Communication, interaction, dialogue, value. Journal of Business & Industrial Marketing, 19(2), 99–113. https://doi.org/10.1108/08858620410523981

    • Crossref
      • Grönroos, C. (2004). The relationship marketing process: Communication, interaction, dialogue, value. Journal of Business & Industrial Marketing, 19(2), 99–113. https://doi.org/10.1108/0885862041052398110.1108/08858620410523981)| false
    • Search Google Scholar
    • Export Citation

  • Jensen, J.A., Ervin, S.M., & Dittmore, S.W. (2014). Exploring the factors affecting popularity in social media: A case study of Football Bowl Subdivision head coaches. International Journal of Sport Communication, 7(2), 261–278. https://doi.org/10.1123/IJSC.2014-0008

    • Crossref
      • Jensen, J.A., Ervin, S.M., & Dittmore, S.W. (2014). Exploring the factors affecting popularity in social media: A case study of Football Bowl Subdivision head coaches. International Journal of Sport Communication, 7(2), 261–278. https://doi.org/10.1123/IJSC.2014-000810.1123/IJSC.2014-0008)| false
    • Search Google Scholar
    • Export Citation

  • Kaske, F., Kugler, M., & Smolnik, S. (2012). Return on investment in social media—Does the hype pay off? Towards an assessment of the profitability of social media in organizations. In 2012 45th Hawaii International Conference on System Sciences (pp. 3898–3907). IEEE. https://doi.org/10.1109/HICSS.2012.504

    • Crossref
      • Kaske, F., Kugler, M., & Smolnik, S. (2012). Return on investment in social media—Does the hype pay off? Towards an assessment of the profitability of social media in organizations. In 2012 45th Hawaii International Conference on System Sciences (pp. 3898–3907). IEEE. https://doi.org/10.1109/HICSS.2012.50410.1109/HICSS.2012.504)| false
    • Search Google Scholar
    • Export Citation

  • Kotler, P.T., & Keller, K.L. (2016). Marketing management: Analysis, planning, and control (15th ed.). Prentice-Hall.

      Kotler, P.T., & Keller, K.L. (2016). Marketing management: Analysis, planning, and control (15th ed.). Prentice-Hall.)| false
    • Search Google Scholar
    • Export Citation

  • Lee, C.S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331–339. https://doi.org/10.1016/j.chb.2011.10.002

    • Crossref
      • Lee, C.S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331–339. https://doi.org/10.1016/j.chb.2011.10.00210.1016/j.chb.2011.10.002)| false
    • Search Google Scholar
    • Export Citation

  • Li, B., Stokowski, S., Dittmore, S.W., & Scott, O.K. (2017). For better or for worse: The impact of social media on Chinese sport Journalists. Communication and Sport, 5(3), 311–330. https://doi.org/10.1177/2167479515617279

    • Crossref
      • Li, B., Stokowski, S., Dittmore, S.W., & Scott, O.K. (2017). For better or for worse: The impact of social media on Chinese sport Journalists. Communication and Sport, 5(3), 311–330. https://doi.org/10.1177/216747951561727910.1177/2167479515617279)| false
    • Search Google Scholar
    • Export Citation

  • Meenaghan, T. (1983). Commercial sponsorship. European Journal of Marketing, 17(7), 5–73. https://doi.org/10.1108/EUM0000000004825

    • Crossref
      • Meenaghan, T. (1983). Commercial sponsorship. European Journal of Marketing, 17(7), 5–73. https://doi.org/10.1108/EUM000000000482510.1108/EUM0000000004825)| false
    • Search Google Scholar
    • Export Citation

  • Michopoulou, E., & Moisa, D.G. (2019). Hotel social media metrics: The ROI dilemma. International Journal of Hospitality Management, 76, 308–315. https://doi.org/10.1016/j.ijhm.2018.05.019

    • Crossref
      • Michopoulou, E., & Moisa, D.G. (2019). Hotel social media metrics: The ROI dilemma. International Journal of Hospitality Management, 76, 308–315. https://doi.org/10.1016/j.ijhm.2018.05.01910.1016/j.ijhm.2018.05.019)| false
    • Search Google Scholar
    • Export Citation

  • Pedersen, P.M. (2014). The changing role of sport media producers. In A. Billings & M. Hardin (Eds.), Routledge handbook of sport and new media (pp. 119–127). Routledge. https://doi.org/10/4324/9780203114711

      Pedersen, P.M. (2014). The changing role of sport media producers. In A. Billings & M. Hardin (Eds.), Routledge handbook of sport and new media (pp. 119–127). Routledge. https://doi.org/10/4324/9780203114711)| false
    • Search Google Scholar
    • Export Citation

  • Reed, S. (2011). Sport journalists’ use of social media and its effects on professionalism. Journal of Sport Media, 6(2), 43–64. https://doi.org/10.1353/jsm.2011.0007

    • Crossref
      • Reed, S. (2011). Sport journalists’ use of social media and its effects on professionalism. Journal of Sport Media, 6(2), 43–64. https://doi.org/10.1353/jsm.2011.000710.1353/jsm.2011.0007)| false
    • Search Google Scholar
    • Export Citation

  • Sanderson, J., & Weathers M. (2020). Snapchat and child sexual abuse in sport: Protecting child athletes in the social media age. Sport Management Review, 23(1), 81–94. https://doi.org/10.1016/j.smr.2019.04.006

    • Crossref
      • Sanderson, J., & Weathers M. (2020). Snapchat and child sexual abuse in sport: Protecting child athletes in the social media age. Sport Management Review, 23(1), 81–94. https://doi.org/10.1016/j.smr.2019.04.00610.1016/j.smr.2019.04.006)| false
    • Search Google Scholar
    • Export Citation

  • Smith, A.C.T., & Stewart, B. (2010). The special features of sport: A critical revisit. Sport Management Review, 13(1), 1–13. https://doi.org/10.1016/j.smr.2009.07.002

    • Crossref
      • Smith, A.C.T., & Stewart, B. (2010). The special features of sport: A critical revisit. Sport Management Review, 13(1), 1–13. https://doi.org/10.1016/j.smr.2009.07.00210.1016/j.smr.2009.07.002)| false
    • Search Google Scholar
    • Export Citation

  • Stoldt, G.S., Dittmore, S.W., & Branvold, S.E. (2012). Sport public relations: Managing stakeholder communication (2nd ed.). Human Kinetics.

      Stoldt, G.S., Dittmore, S.W., & Branvold, S.E. (2012). Sport public relations: Managing stakeholder communication (2nd ed.). Human Kinetics.)| false
    • Search Google Scholar
    • Export Citation

  • Ulmer, R.R., Sellnow, T.L., & Seeger, M.W. (2019). Effective crisis communication (4th ed.). Sage.

      Ulmer, R.R., Sellnow, T.L., & Seeger, M.W. (2019). Effective crisis communication (4th ed.). Sage.)| false
    • Search Google Scholar
    • Export Citation

  • Weeks, C.S., Cornwell, T.B., & Drennan, J.C. (2008). Leveraging sponsorships on the internet: Activation, congruence, and articulation. Psychology and Marketing, 25(7), 637–654. https://doi.org/10.1002/mar.20229

    • Crossref
      • Weeks, C.S., Cornwell, T.B., & Drennan, J.C. (2008). Leveraging sponsorships on the internet: Activation, congruence, and articulation. Psychology and Marketing, 25(7), 637–654. https://doi.org/10.1002/mar.2022910.1002/mar.20229)| false
    • Search Google Scholar
    • Export Citation
All Time Past Year Past 30 Days
Abstract Views 7724 4934 539
Full Text Views 820 46 3
PDF Downloads 357 42 2

  • Claudia Benavides-Espinoza
  • Amanda Wheeler Gryffin

  • Claudia Benavides-Espinoza
  • Amanda Wheeler Gryffin

    • Similar articles in Google Scholar

© 2025 Human Kinetics

Contact Us Terms & Conditions Privacy Policy Product Safety
Visit US.HumanKinetics.com

Powered by:

PubFactory
Powered by PubFactory
  • [18.97.9.174]
  • 18.97.9.174
Close
Edit

Character limit 500/500

@!

Character limit 500/500