Social Media in Sport: Theory and Practice

in Journal of Sport Management

Click name to view affiliation

Claudia Benavides-EspinozaArkansas State University, Jonesboro, AR, USA

Search for other papers by Claudia Benavides-Espinoza in
Current site
Google Scholar
PubMed
Close
and
Amanda Wheeler GryffinArkansas State University, Jonesboro, AR, USA

Search for other papers by Amanda Wheeler Gryffin in
Current site
Google Scholar
PubMed
Close
Restricted access

  • Collapse
  • Expand
  • Aaker, D.A. (1991). Managing brand equity: Capitalizing on the value of a brand name. The Free Press.

  • Abeza, G., O’Reilly, N., & Seguin, B. (2022). The sequential-funnel-based focus group design: Adapting the focus group for research in sport management. Journal of Global Sport Management, 7(1), 4370. https://doi.org/10.1080/24704067.2018.1550621

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Agostino, D., & Sidorova, Y. (2016). A performance measurement system to quantify the contribution of social media: New requirements for metrics and methods. Measuring Business Excellence, 20(2), 3851. https://doi.org/10.1108/MBE-05-2015-0030

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Benoit, W.L. (1997). Image repair discourse and crisis communication. Public Relations Review, 23(2), 177186. https://doi.org/10.1016/S0363-8111(97)90023-0

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Brems, C., Temmerman, M., Graham, T., & Broersma, M. (2017). Personal branding on Twitter: How employed and freelance journalists stage themselves on social media. Digital Journalism, 5(4), 443459. https://doi.org/10.1080/21670811.2016.1176534

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Coombs, W.T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163176. https://doi.org/10.1057/palgrave.crr.1550049

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Etlinger, S., Owyang, J., & Jones, A. (2012). The social media ROI cook-book: Six ingredients top brands use to measure the revenue impact of social media. Altimeter Group.

    • Search Google Scholar
    • Export Citation
  • Frederick, E., Sanderson, J., & Schlereth, N. (2017). Kick these kids off the team and take away their scholarships: Facebook and perceptions of athlete activism at the University of Missouri. Journal of Issues in Intercollegiate Athletics, 10, 1734.

    • Search Google Scholar
    • Export Citation
  • Gould, D.J., & Nazarian, S. (2018). Social media return on investment: How much is it worth to my practice? Aesthetic Surgery Journal, 38(5), 565574. https://doi.org/10.1093/asj/sjx152

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Grönroos, C. (2000). Creating a relationship dialogue: Communication, interaction, value. Marketing Review, 1(1), 514. https://doi.org/10.1362/1469347002523428

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Grönroos, C. (2004). The relationship marketing process: Communication, interaction, dialogue, value. Journal of Business & Industrial Marketing, 19(2), 99113. https://doi.org/10.1108/08858620410523981

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Jensen, J.A., Ervin, S.M., & Dittmore, S.W. (2014). Exploring the factors affecting popularity in social media: A case study of Football Bowl Subdivision head coaches. International Journal of Sport Communication, 7(2), 261278. https://doi.org/10.1123/IJSC.2014-0008

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Kaske, F., Kugler, M., & Smolnik, S. (2012). Return on investment in social media—Does the hype pay off? Towards an assessment of the profitability of social media in organizations. In 2012 45th Hawaii International Conference on System Sciences (pp. 38983907). IEEE. https://doi.org/10.1109/HICSS.2012.504

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Kotler, P.T., & Keller, K.L. (2016). Marketing management: Analysis, planning, and control (15th ed.). Prentice-Hall.

  • Lee, C.S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331339. https://doi.org/10.1016/j.chb.2011.10.002

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Li, B., Stokowski, S., Dittmore, S.W., & Scott, O.K. (2017). For better or for worse: The impact of social media on Chinese sport Journalists. Communication and Sport, 5(3), 311330. https://doi.org/10.1177/2167479515617279

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Meenaghan, T. (1983). Commercial sponsorship. European Journal of Marketing, 17(7), 573. https://doi.org/10.1108/EUM0000000004825

  • Michopoulou, E., & Moisa, D.G. (2019). Hotel social media metrics: The ROI dilemma. International Journal of Hospitality Management, 76, 308315. https://doi.org/10.1016/j.ijhm.2018.05.019

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Pedersen, P.M. (2014). The changing role of sport media producers. In A. Billings & M. Hardin (Eds.), Routledge handbook of sport and new media (pp. 119127). Routledge. https://doi.org/10/4324/9780203114711

    • Search Google Scholar
    • Export Citation
  • Reed, S. (2011). Sport journalists’ use of social media and its effects on professionalism. Journal of Sport Media, 6(2), 4364. https://doi.org/10.1353/jsm.2011.0007

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Sanderson, J., & Weathers M. (2020). Snapchat and child sexual abuse in sport: Protecting child athletes in the social media age. Sport Management Review, 23(1), 8194. https://doi.org/10.1016/j.smr.2019.04.006

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Smith, A.C.T., & Stewart, B. (2010). The special features of sport: A critical revisit. Sport Management Review, 13(1), 113. https://doi.org/10.1016/j.smr.2009.07.002

    • Crossref
    • Search Google Scholar
    • Export Citation
  • Stoldt, G.S., Dittmore, S.W., & Branvold, S.E. (2012). Sport public relations: Managing stakeholder communication (2nd ed.). Human Kinetics.

    • Search Google Scholar
    • Export Citation
  • Ulmer, R.R., Sellnow, T.L., & Seeger, M.W. (2019). Effective crisis communication (4th ed.). Sage.

  • Weeks, C.S., Cornwell, T.B., & Drennan, J.C. (2008). Leveraging sponsorships on the internet: Activation, congruence, and articulation. Psychology and Marketing, 25(7), 637654. https://doi.org/10.1002/mar.20229

    • Crossref
    • Search Google Scholar
    • Export Citation
All Time Past Year Past 30 Days
Abstract Views 1507 1507 127
Full Text Views 170 170 10
PDF Downloads 230 230 10