Changes in the political and economic environment of sports organizations are taking place, especially at the levels of state and local government. These changes will impact negatively the nature of the sport-community relationship. The manner in which sports administrators respond to these changes may ultimately determine the viability of many sports organizations. This article suggests that sports administrators must be sensitive to these changes and must adjust their views of the sport-community relationship and their negotiating strategies accordingly. This especially will be important for sports administrators representing organizations that do not have major league status and, therefore, lack power at the negotiating table.
The author is with the Political Science Department, University of Maryland Baltimore County, Wilkens Ave., Catonsville, MD 21228.