According to Morgan, our understanding of organizational life can be informed by a number of images of organization. In this article it is argued that in sport management research one or two of these images have dominated the field, to the exclusion of others. As such, we have developed only a partial and limited view of the organizational and managerial reality of sport organizations. If we are to enhance our understanding of the structure and processes of sport organizations we need to explore alternative images of these organizations, as this will ultimately help us produce better managers.
Trevor Slack is with the Department of Physical Education and Sport Studies, University of Alberta, Edmonton, AB, Canada T6G 2H9.