Recent Trends in the Sports Industry in Japan

in Journal of Sport Management
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This paper outlines the progressive increases in the consumption of sport-related services, the concomitant growth in the sports industry following the growth of the Japanese economy, and the ensuing changes in the lifestyles of Japanese people.

Jun Oga and Kazuhiko Kimura are with the Laboratory of Physical Education, University of Electro-Communications, 1-5-1 Chougaoka, Chofu-shi, Tokyo 182, Japan.

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